Sell with a plan
Presenting Your Home for Sale
Presentation should help buyers understand the home quickly and honestly. The strongest plan connects preparation, styling, photography, property information, and showing readiness.
Define the story of the home
Identify the architecture, spaces, improvements, setting, and everyday experience that distinguish the property.
Prepare before photography
Complete agreed repairs, cleaning, decluttering, styling, landscaping, and privacy or security preparations before media capture.
Use accurate professional media
Photography, video, floor plans, and descriptions should be clear, current, rights-approved, and consistent with the property.
Build one coordinated presentation
MLS data, the property website, social, email, print, and open-house materials should share verified facts and one visual language.